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Athletes, cyclists and watersports enthusiasts are being offered a clearer route to the finishing line thanks to the launch of new optical lens care brand, Dr Optic.

It is crucial to keep sunglasses and glasses clean, especially when running or cycling along busy roads, or partaking in sports involving water, to ensure that vision is not impaired. This can be a particularly tricky task when training in summer, with lenses suffering from sun-cream and water marks and the inevitable smears caused by insects when travelling at speed.

The range contains two specialist products, each with a laboratory-tested formula that specifically cares for and cleans even the most sensitive and expensive coated lenses, unlike many standard formula wipes and sprays.

Each product offers quick-dry, smear-free cleaning with anti-scratch technology for spotlessly clean lens surfaces, and can be used to clean a multitude of everyday items.

These include removing smears and smudges from prescription glasses and sunglasses. They can also be used to keep the lenses and screens of cameras, camcorders, televisions, computers, laptops, mobile phones, binoculars, telescopes, motorcycle helmet visors and mirrors in top condition.

Optical Lens Wipes are available in packs of 24 (RRP £1.99) and 12 ( RRP £1.29) and are perfect for carrying in bags, glasses cases and pockets, as they are packaged in individually wrapped and sealed sachets.

Optical Cleaner & Microfibre Cloth (RRP £3.99) offers a Dr Optic special formula alongside microfibre technology, to gently lift dirt and smears from the glass surface, offering the very best care possible and resulting in a perfect finish.

The Dr Optic range has been two years in the making, with the products undergoing vigorous testing processes on all known glass coatings to ensure that lenses are cared for and kept looking their best, and therefore with care, last for as long as possible.